For empowerment
photographers that want to,
Nail Black Friday
& Get More Sales.
It’s time to start strategizing your Black Friday offer! Start 2025 with a full calendar & learn how to automate EVERYTHING
YOU ARE NOT ALONE
Here's the problem: you've offered discounted sessions in the past that fell flatter than a deflated soufflé.
You’ve been thinking about offering a Black Friday sale to reach new clients and book out your next 12 months, but the fear of failure has you paralyzed with self-doubt, keeping you from even getting started. (Hint: This is exactly what we help you to overcome.)
OR, you’ve tried running them in the past, constantly on the computer, hunched over your screen like a sales goblin, laptop burning your thighs, trying to keep up with all of the content creation, and the reels, and the blogs, and the newsletters. (Gah!!!!)
Are you really down for this madness?
Are you tired of throwing out haphazard deals with no plan in place? Do you find yourself blindly posting on social media, hoping to attract your ideal clients without a clear marketing strategy? Are you struggling to find the time to develop and implement a comprehensive strategy? If you don't know where to start, you're not alone. Many photographers lack a clear plan for what happens before and after making a sale, they struggle with complicated pricing strategies, and a lack confidence in writing about their services.
You are in the right place!
Black Friday Bootcamp
for Empowerment Photographers
You can't afford to waste another Black Friday opportunity without a solid strategy. By neglecting a well-planned approach, you're not only leaving money on the table but missing out on starting your year with the confidence of a booked out calendar. It's time to stop feeling overwhelmed and start taking control of your business. With the right guidance and resources, you can create an impactful Black Friday strategy, attract more clients, and significantly increase your revenue.
INTRODUCING
TAKE A PEEK AT OUR ROADMAP
Here's what you will learn from our Black Friday Bootcamp
“Build Your Own” Pricing Strategy: It's like we're playing a never-ending game of Tetris, trying to figure out the perfect arrangement for our services and products. Our “Build Your Own Session” strategy puts the power into your clients hands utilizing session “Add-On’s” that will increase your average sale AND add value to your discounted session.
Sales Page Buildout: We've got your back with a sales page template that'll kick that writer's block to the curb. No more staring at a blank screen, wondering what the heck to write. We've done the heavy lifting for you, so you can focus on what you do best: capturing those jaw-dropping moments behind the lens.
Automated Systems: We're giving you the keys to the kingdom of automation. Imagine a world where booking, scheduling, and prepping clients for shoot day happens seamlessly, without you lifting a finger. Heck we’re even giving you pre-written content!
Marketing Your Sale: Forget the whole blind posting on social media circus. Seriously, where's the clear marketing strategy in all of that? It's like throwing spaghetti at the wall and praying it sticks. Learn the Art of the Tease instead and launch your sale to an intentional audience that’s ready to say, “TAKE MY MONEY!”
Customer Service Strategies: We're not just talking about a one-off Black Friday miracle here. Oh no, this is a strategy that will build loyal, die hard clients that shout your brand from the rooftops! This is a strategy that fosters client relationships from start to finish, that has them lining up at the door year after year coming back for more.
Upselling Your Clients: Ever felt like you're stumbling around in the dark after a session, not having a clue about your next move? It's time to put an end to the confusion and learn how to turn that one sale into a stream of happy, loyal clients.
TIME. OH, SWEET TIME.
We never seem to have enough of it, do we? Putting together a solid, intentional strategy feels like an impossible feat when you're juggling half a ba-jillion things at once. It's like we're caught in this never-ending loop of analysis paralysis, wondering where the heck to even begin.
Been there, done that, got the stress-induced t-shirt.
You’re a good fit if:
✓ You know you want to offer a Black Friday deal, but need the extra umph (and accountability) to make it profitable.
✓ You have caught a glimpse of your sales goblin-self trying to keep up with social media posts.
✓ You know investing in yourself now will create increased profit for 2024.
✓ You are client-centric and want to build lasting relationships, not just sell stuff.
✓ You are ready to learn how to automate your sale so you can focus on the things that really drive your needle.
✓ You are plain tired of being tired. Constantly having to create and concoct is EXHAUSTING.
BUILD A POWERFUL BRAND
BUILD A POWERFUL BRAND
I’m Elise,
your coach
I am lucky enough to have my business overlap my passion, but that doesn’t mean I never found myself hitting the burnout wall. This is why I developed automation strategies to run my annual Black Friday Sale!
Between Mod Bettie Portraits, Naughty Bettie Lingerie Boutique, hosting retreats, running events, and educating, I felt myself feeling the stretch and strain of keeping up with the hunt to find new clients. That’s when it hit me: use Black Friday once a year to book out the calendar and drive sales. Creating an automated process allowed me to handle an influx of sessions that not only garnered the attention of new clients, but built stronger foundations with existing ones. I did the grunt work of building the system, and I want to share it with you.
PAYMENT PLAN AVAILABLE
Turn a $399 investment
into THOUSANDS.
A BLACK FRIDAY STRATEGY THAT WORKS
A BLACK FRIDAY STRATEGY THAT WORKS
Pay in Full
Only $399
An online course that get’s STRAIGHT to the point: Build a system, automate your sales, and make more $$$.
Inside the program
You'll find a treasure trove of valuable resources, including:
01. A step-by-step guide for prepping AND building a powerful Black Friday strategy for streamlining bookings, scheduling, pre-shoot prep, and client management
02. Our proven “Build Your Own Session” strategy with Add-Ons that will increase your average sale
03. Our Black Friday Bootcamp Sales Page Template
04. Pre-written copy for 3 different email funnels. Sales funnel, How to Prepare & Get Booked
05. Social media graphics and copy you can steal!
Got questions?
Let’s see here…
-
All lessons are immediately available on your student dashboard following your purchase. To stay on track (and keep from pulling all nighters the week before black Friday- I see you procrastinators) we recommend starting the work the third or fourth week of September. If you join in October or November you can still play catch up and implement the strategies at your own pace.
This can be used for any sales offers you put in place all year long. -
Due to the digital nature of the product all sales are final.
Have no fear, if you miss out on implementing before Black Friday you can use the same strategy on any sale and call it whatever you want!
-
Absolutely! The Black Friday Bootcamp Strategy can be applied to any discounted sessions ran throughout the year.
-
There is a list of software used in the course but you don’t have to use those exact programs to implement the Black Friday Strategy. You will need a website that can accept sales, email marketing software and a scheduling tool. (In Bootcamp we use Squarespace, Convert Kit, Dubsado and Acuity.)
Anything you’re totally
DYING to know?
It all begins with a commitment. Maybe you want to launch your photography business. Maybe you want to book out your 2024 calendar and celebrate past clients. Or maybe you want to reach new clients. Whatever it is, the way you prep for your sale can make all the difference.
Your goals are within reach.
Join Black Friday Bootcamp and build the 2025 of your dreams.
ARE YOU READY?
Black Friday Bootcamp
Course Curriculum
-
📹 Come on in! Let's Dive into The Mod Photog Black Friday Method with Elise: A Breezy and, Occasionally, Sweary Chat! 🥂
📹 List of Software Used
📝 Download Your Workbook and Checklist ✔️📹
-
Map Out Your Vision and Strategy
📹 The Mod Photog Mapping Process - A Sky-High Perspective on How It Works ☁️
📹 Map Out Your Black Friday Goals and Price Your Session & Products 💰
✨ BONUS: Sales Projections Calculator
✨ BONUS: Pricing Plan Template
-
📹 Build-out Overview
📹 Build Your Opt-In Page
📹 Build Your Sales Page
📹 Using Acuity to Schedule Your Sessions and Sell Your Add-Ons
📹 Build Your Scheduling, How To Prepare, & Product Pricing Page
✨ BONUS: Sales Page Template -
📹 Build Your Marketing Strategy
📹 The Art of the Tease
📹 Build Your Pre-Sales Email Funnel
📹 Build Your 2 Post-Sales Email Funnels
✨ BONUS: Pre-Written Email Templates✨ BONUS: Social Media Content Posts
✨ BONUS: Social Media Canva Graphics
-
📹 Luxury Experience Shoot Day Strategies
📹 Upselling Strategies
📹 Post Shoot Strategies and After Care
✨ BONUS: Client Management Tracker
Swipe for More
FOLLOW TMP On IG!
Build a POWERFUL
Portrait Brand
BY THE MOD PHOTOG
For portrait and boudoir photographers who want to offer luxury services, this new 2-week email series will help you elevate your brand with style. It's 100% free- you'll get a new strategy every day!